Sara Greenwood and the Future of GREEN Marketing

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I am the first to advocate the perfect marketing flyer with gorgeous photos on glossy paper and a well-written summary of the subject property. I don’t believe that the flyer will sell the property but if it’s done well, it can showcase a listing and is a great presentation piece to display a home.

As an EcoBroker and someone that is environmentally conscious, I am more than aware of the waste associated with printing materials to sell a home. Although essential in this day and age, it is something that I am trying to manage with my GREEN business. I’ve already done away with hard copy contracts; I’m completely paperless and have streamlined my practices by instituting DocuSign, an electronic signature system that allows buyers, sellers and other Realtors to sign contracts and disclosures without printing. It is approved by the NAR (National Association of Realtors.)

My new venture is experimenting with QR Codes, or Quick Response Code. QR Code is a specific two-dimensional code, readable by a dedicated QR barcode reader and/or a camera phone. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. The intended use of the QR Code is to allow the contents to be decoded at high speeds. How, you might ask, can this simple technology aid with GREENING Real Estate marketing? Suppose Sara Greenwood has a new listing and instead of printing out hundreds of flyers to market her showcase property, she installs on the signpost a QR Code. The only equipment necessary to find out the details of the property is a smart phone with a camera and the FREE phone application. A Realtor, or potential buyer can snap a photo of the QR Code; the encoded information will take them to a URL to the virtual tour with pricing and information about the home. This URL can be emailed or MMS (Multimedia Messaging System) to others to see.

If you’re interested to see how this new technology can work, download a QR Code Reader on your smart phone, and then take a photo of the attached QR Code [showcasing 1134 Janis Way]. What do you think?